Marketing

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

The sales profession is in the midst of a perfect storm....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

The New York Times best-selling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the...

In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do.

Whether you're a seasoned entrepreneur or a complete novice, Dropshipping for Beginners provides the guidance and insights you need to succeed in the competitive world of e-commerce.

How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.

In today's fast-paced digital landscape, small businesses face unique challenges in capturing their audience's attention and standing out. "Marketing Mavericks: Proven Strategies for Small Business Digital Domination" is the ultimate guide for service-based business owners aiming to master digital marketing and achieve exceptional growth. Authored by leading experts from EnFuegoMedia and Roo & Wolf Ventures, this comprehensive book offers actionable insights and practical strategies to elevate your brand, enhance your online presence, and drive sustainable growth. Whether you're starting ...

Your personal platform keeps you visible to your audience, clients, and customers. You can spend lots of time, and energy, and money on your marketing, and still be unknown beyond a small audience. But with a solid platform, you can gather a larger group of like-minded people around you. With the right systems in place, all you have to do is show up, share your message, and shine your light, and you can make a living from your message.

People socializing and having a good time is not going anywhere and a part of that is drinking. Who said that a bar had to be a static thing? Why not bring the bar to the people? This is a very unique opportunity that can allow you to have a fun time and make some money in the process.

Network marketing has never been easier, when you have the right mindset. If you apply yourself to these 3 direct selling ideas taught by Jim Rohn, developing a lucrative second stream of income is right around the corner. Learn the philosophies that million dollar earners in network marketing use to earn the lifestyle that you dream about today. These 3 philosophies have been used by tens of thousands of high income earners to build an army of motivated people in their downline. Imagine what you can do with Jim Rohn’s top 3 success principles of network marketing in your recruiting ...

Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth. Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and marketing mistakes and how to explode profits and create exponential growth. Now you can get in on the action too! In Tom’s eBook, titled 10 Biggest Sales and Marketing Mistakes, you can forgo years...

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Launching things "ugly" can be a counterintuitive but effective strategy for product managers seeking rapid iteration, user feedback, and market validation. Hopefully this helps you to think differently and productively.

Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless ...

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

“One of the most significant marketing books I’ve ever read.” Scott Hogle, President, iHeart Media and author of the bestseller Persuade Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business. Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences...

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience? There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: • How Content Marketing fits into your marketing • How to build your Content Marketing strategy • Use Influencer Marketing to distribute your content • Use SEO and PPC with your Content Marketing • ...